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|a Protocolo y relaciones públicas /
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|a Edición actualizada
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|a Madrid :
|b Ediciones Paraninfo,
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|a xiii, 317 páginas :
|b ilustraciones, fotografías a color ;
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|a Incluye refrencias bibliográficas y glosario
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|a Protocolo -- Aplicación del protocolo institucional -- Aplicación del protocolo empresarial -- Elaboración del programa y cronograma de un acto -- Protocolo eclesiástico, militar y deportivo -- Protocolo real y protocolo social -- Las relaciones públicas -- Aplicaciones de los fundamentos y los elementos de las relaciones públicas en el ámbito turístico -- Las relaciones públicas y la comunicación -- Aplicación de los recursos de las relaciones públicas: instrumentos informativos -- Instrumentos demostrativos y valorativos -- La gestión de la crisis empresarial
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