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|a Vélez Maya, Tulio
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|a Iniciacíon en el mercadeo /
|c Tulio Vélez Maya.
|
| 250 |
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|a Editor Juan José García Posada.
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| 260 |
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|a Medellín :
|b Editorial Universidad Pontificia Bolivariana,
|c 2011.
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| 300 |
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|a 95 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
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|a Concepto de mercadeo -- P.1. Producto -- P.2. Precio -- P.3. Canales de distribución -- P.4. Comunicación comercial -- Segmentación.
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|a Mercadeo
|2 Armarc
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|a Nuevas empresas
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|a García Posada, Juan José,
|d 1947-
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