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|a Goñi Zabala, Juan José
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|a Mentefactura el cambio de modelo productivo :
|b innovar sobre los intangibles del trabajo y de la empresa /
|c Juan José Goñi Zabala.
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| 260 |
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|a Madrid :
|b Ediciones Días de Santos,
|c ©2012.
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|a xxiv; 496 páginas ; :
|b ilustraciones ;
|c 22 cm.
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
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|a El decálogo de la innovación -- La innovación en una región -- Un nuevo concepto de empresa -- Estrategia empresarial e innovación -- Innovación como cultura organizativa -- Innovación y valor -- Innovación y nuevas tecnologías -- Liderazgo para la innovación -- Creatividad y talento para la innovación -- Educación para la innovación -- Orientar la empresa al valor -- Las 10 herramientas para la innovación -- Capacidades básicas para innovar -- Las rutas de la innovación.
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