Marketing : conceptos y aplicaciones /
Saved in:
| Other Authors: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá : Barranquilla :
Ediciones de la U ;
©2014.
Universidad del Norte, |
| Subjects: | |
| Notas Contenido: |
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| 245 | 0 | 0 | |a Marketing : |b conceptos y aplicaciones / |c editor Mauricio Ortiz Velásquez. |
| 260 | |a Bogotá : |b Ediciones de la U ; |a Barranquilla : |b Universidad del Norte, |c ©2014. | ||
| 300 | |a 194 páginas : |b ilustraciones ; |c 24 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice | ||
| 505 | 2 | |a Conceptos de marketing -- Marketing: Una visión general y su proceso -- Ambiente de marketing -- Conocimiento del mercado y del cliente -- Sistemas de información de marketing -- Comportamiento del consumidor -- Diseño y aplicación de marketing -- Segmentación, mercado meta y posicionamiento -- Planeación estratégica de marketing -- Marketing MIX -- Plan de Marketing | |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 2 | 7 | |a Segmentación del mercado |2 Armarc |
| 650 | 2 | 7 | |a Planificación estratégica |2 Armarc |
| 700 | 1 | |a Ortiz Velásquez, Mauricio |e editor | |
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