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|a Chaffey, Dave
|
| 245 |
1 |
0 |
|a Marketing digital :
|b estrategia, implementación y práctica /
|c Dave Chaffey, Fiona Ellis-Chadwick ; traducción Salvador Núñez Ramos.
|
| 250 |
|
|
|a Quinta edición
|
| 260 |
|
|
|a México :
|b Pearson,
|c ©2014.
|
| 300 |
|
|
|a xxvii, 553 páginas :
|b diagramas ;
|c 28 cm.
|
| 504 |
|
|
|a Incluye índice y referencias bibliográficas
|
| 505 |
0 |
|
|a Principios del marketing digital -- introducción la marketing digital -- Análisis del mercado en línea: microenterno -- El macroentorno de internet -- Desarrollo de la estrategia de marketing digital -- Internet y la mezcla de marketing -- Marketing de relaciones mediante las plataformas digitales -- Marketing digital: implementación y práctica -- Planificación de campañas para medios digitales -- Comunicaciones de marketing mediante canales de medios digitales
|
| 534 |
|
|
|p Título original:
|t Digital Marketing
|
| 650 |
1 |
7 |
|a Mercadeo en Internet
|2 Armarc
|
| 650 |
2 |
7 |
|a Canales de comercialización
|2 Armarc
|
| 650 |
2 |
2 |
|a Mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Mercadeo directo
|2 Armarc
|
| 700 |
1 |
|
|a Ellis-Chadwick, Fiona
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| 700 |
1 |
|
|a Núñez Ramos, Salvador
|e traductor
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