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|a Münch Galindo, Lourdes
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|a Planeación estratégica :
|b el rumbo hacia el éxito /
|c Lourdes Münch Galindo.
|
| 250 |
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|a Tercera edición
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| 264 |
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1 |
|a México :
|b Editorial Trillas,
|c [2014].
|
| 300 |
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|a 144 páginas :
|b ilustraciones ;
|c 21 cm
|e 1 CD-ROM (12 cm)
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| 336 |
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|a texto
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|a sin mediación
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|a volumen
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| 504 |
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
2 |
|
|a Planeación -- El proceso de planeación estratégica -- Técnicas de planeación -- Enfoques de la planeación estratégica -- Casos prácticos. Guía de acción para el desarrollo de competencias -- Matriz FODA y el cuadrante estratégico -- Análisis PESTL
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