Diccionario de marketing /
Presenta vocablos con giros o modismos, ejemplos, clasificaciones, tipos, características, divisiones, objetivos, casos, historias, etc. Inherentes a la comercialización de bienes y servicios. Recoge un caudal de voces y un conjunto de palaras relacionadas directa, indirecta, endógena o exógenamente...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
2005.
|
| Edition: | Segunda edición en español |
| Subjects: |
MARC
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| 100 | 1 | |a Valencia Vivas, Héctor Javier |e autor | |
| 245 | 1 | 0 | |a Diccionario de marketing / |c Héctor Javier Valencia Vivas ; revisión técnica Alberto Narváez Rozo. |
| 250 | |a Segunda edición en español | ||
| 264 | 1 | |a Bogotá : |b Panamericana Editorial, |c 2005. | |
| 300 | |a ix, 379 páginas ; |c 23 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 504 | |a Bibliografía: páginas 237-245 | ||
| 520 | 2 | |a Presenta vocablos con giros o modismos, ejemplos, clasificaciones, tipos, características, divisiones, objetivos, casos, historias, etc. Inherentes a la comercialización de bienes y servicios. Recoge un caudal de voces y un conjunto de palaras relacionadas directa, indirecta, endógena o exógenamente con el marketing y se convierte en una base de datos conceptual y contextual. |c Tomado de la fuente | |
| 650 | 1 | 7 | |a Mercadeo |v Diccionarios |2 Armarc |
| 650 | 2 | 7 | |a Servicio al cliente |v Diccionarios |2 Armarc |
| 650 | 2 | 7 | |a Promoción de ventas |v Diccionarios |2 Armarc |
| 700 | 1 | |a Narváez Rozo, Alberto |e editor | |
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