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|a Arellano, Rolando Antonio
|d 1952-
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|a Bueno, bonito y barato :
|b el marketing que le gusta a los latinoamericanos /
|c Rolando Arellano.
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|a Bogotá :
|b Gestión 2000,
|c 2013.
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| 300 |
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|a 340 páginas :
|b ilustraciones ;
|c 23 cm.
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|a Marketing -- Nosotros -- Consumo -- Economía -- Política.
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|a Mercadeo
|z América Latina
|2 Armarc
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|a Consumo (Economía)
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