Marketing financiero : estrategias y planes de acción para mercados complejos /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid : Bogotá :
Esic Editorial;
2016.
Alfaomega, |
| Series: | Libros profesionales de empresa
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| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Rivera Camino, Jaime | |
| 245 | 1 | 0 | |a Marketing financiero : |b estrategias y planes de acción para mercados complejos / |c Jaime Rivera Camino, Carlos Mas Hernández. |
| 260 | |a Madrid : |b Esic Editorial; |a Bogotá : |b Alfaomega, |c 2016. | ||
| 300 | |a 262 páginas : |b ilustraciones, fotografías ; |c 24 cm. | ||
| 490 | 0 | |a Libros profesionales de empresa | |
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 2 | |a El sector financiero: aspectos específicos y entorno -- Sistemas de información de marketing en las entidades financieras -- La segmentación en el mercado bancario -- Los productos y servicios financieros -- La distribución en el sector financiero -- Los precios en el sector financiero -- La comunicación y promoción de productos y servicios financieros -- Plan de marketing -- Perspectivas de futuro | |
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| 700 | 1 | |a Mas Hernández, Carlos | |
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