Marketing de moda /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Barcelona :
Editorial Gustavo Gili, SL,
©2016.
|
| Edition: | 2a edición actualizada |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 687.0688 |b P855m |2 23 |
| 100 | 1 | |a Posner, Harriet | |
| 245 | 1 | 0 | |a Marketing de moda / |c Harriet Posner ; traducción de Belén Herrero. |
| 250 | |a 2a edición actualizada | ||
| 260 | |a Barcelona : |b Editorial Gustavo Gili, SL, |c ©2016. | ||
| 300 | |a 240 páginas : |b diagramas, fotografías ; |c 26 cm. | ||
| 500 | |a Incluye glosario | ||
| 504 | |a Incluye referencias bibliográficas e índice de nombres y materias | ||
| 505 | 0 | |a El mercado de la moda -- La estrategia de marketing -- Investigación y planificación -- El conocimiento del cliente -- Introducción al branding -- La promoción de moda -- Las carreras profesionales en el marketing de moda | |
| 534 | |p Título original: |t Marketing fashion: strategy, branding and promotion |n Publicado originariamente por Laurence King Publishing Ltd. | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Moda |x Mercadeo |2 Armarc |
| 700 | 1 | |a Herrero, Belén |e traductor | |
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