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|a Fortalecimiento de la competitividad en el sector comercial, turístico y hotelero :
|b municipios de Ibagué y Melgar, mediante estrategias empresariales y de marketing. /
|c Luis Felipe Lozada Valencia, Omar Arley Arenas Quimbayo, Jorge Alejandro Castellanos Bravo, Milton Yezid Luna Ramírez, María del Pilar García, Rafael Augusto Bermúdez Rozo, Jhonatan Eduard Bernal Perez.
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|a Ibagué :
|b SENA Centro de comercio y servicios Regional Tolima,
|c 2014.
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|a 138 páginas ;
|c 25 cm.
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|a Incluye referncias biblográficas
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|a Conceptos y referentes de los sectores comercial, turístico y hotelero -- Análisis del sector comercial, turístico y hotelero -- Sector turístico y hotelero
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|a Administración hotelera
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|a Gestión de negocios
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|a Mercadeo
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|a Arenas Quimbayo, Omar Arley
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|a Luna Ramírez, Milton Yezid
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|a García,María del Pilar
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| 700 |
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|a Bermúdez Rozo, Rafael Augusto
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|a Bernal Perez, Jhonatan Eduard
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