Máster en marketing /
Saved in:
| Corporate Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Barcelona :
Ediciones Deusto,
2003, ©1999.
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b M939m |2 23 |
| 245 | 0 | 0 | |a Máster en marketing / |c Financial times [y otros] ; traducción María Luisa Establier. |
| 260 | |a Barcelona : |b Ediciones Deusto, |c 2003, ©1999. | ||
| 300 | |a 416 páginas : |b ilustraciones ; |c 24 cm. | ||
| 504 | |a Incluye refencias bibliográficas | ||
| 505 | 0 | |a Marketing del siglo xxi -- Comprender a los consumidores -- Análisis competitivo -- Estrategia de marca -- Publicidad y ventas -- Entrada al mercado. Estrategias y nuevas tecnologías -- Venta minosrista. Venta directa -- Marketing sectorial -- Nuevos medios demarketing -- Marketing internacional | |
| 534 | |p Título original: |t Mastering marketing: your single-source guide to becoming a master of marketing |z 0273642227 | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |x Administración |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Administración de ventas |2 Armarc |
| 700 | 1 | |a Establier, María Luisa | |
| 710 | 2 | |a INSEAD (The European Institute of Business Administration) | |
| 710 | 2 | |a J.L. Kellogg Graduate School of Management | |
| 710 | 2 | |a London Business School | |
| 710 | 2 | |a University of Pennsylvania |b wharton school | |
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