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|a Gallardo Hernández, José Ramón
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|a Administración estratégica :
|b de la visión a la ejecución /
|c José Ramón Gallardo Hernández ; editor Alenjandro Herrera ; revisión Juana Patlán Pérez ; gerente editorial Marcelo Grillo.
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|a México D. F. :
|b Alfaomega Grupo Editor,
|c ©2012.
|f Bogotá
|g 2016
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| 300 |
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|a xii, 538 páginas :
|b ilustraciones ;
|c 25 cm.
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| 504 |
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|a Incluye referencias bibliográficas
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|a Bases conceptuales --Administración estratégica -- Los procesos de planeación -- Planeación normativa -- Planeación estratégica: el análisis -- Planeación estratégica: la síntesis -- Planeación estratégica: objetivos -- Planeación estratégica: metas y estrategias -- Planeación operativa -- Indicadores -- Diseño del Balanced Scorecard -- Implementación estratégica -- Administración Estratégica y prospectiva -- El estratega.
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|a Patlán Pérez, Juana
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