Investigación de mercados /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Mexico :
Thomson learning,
2003.
|
| Edition: | 4a. ed |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 082 | 0 | 4 | |a 658.83 |b C593i |2 22 |
| 100 | 1 | |a Churchill, Gilbert A. | |
| 245 | 1 | 0 | |a Investigación de mercados / |c Gilbert A. Churchill; traducción Jorge Blanco. |
| 250 | |a 4a. ed | ||
| 260 | |a Mexico : |b Thomson learning, |c 2003. | ||
| 300 | |a 830 p : |b il ; |c 27 cm. | ||
| 500 | |a Incluye índice temático | ||
| 505 | 0 | |a Introducción a la investigación de mercados y definición del problema -- Diseño de la investigación -- Métodos y formulario de recopilación de datos -- Muestreo y recopilación de datos -- Análisis de datos -- Informes de investigación | |
| 534 | |t Basic marketing |b 4th. ed |c Harcourt College Publishers |z 0030211042 | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Toma de decisiones |2 Armarc |
| 650 | 1 | 7 | |a Estadística |2 Armarc |
| 650 | 1 | 7 | |a Muestreo (estadistica) |2 Armarc |
| 650 | 1 | 7 | |a Informes de investigación |2 Armarc |
| 653 | 1 | 0 | |a INVESTIGACION DE MERCADOS |
| 700 | 1 | |a Blanco, Jorge, |e tr | |
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