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|a Kotler, Philip
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|a Marketing management /
|c Philip Kottler, Kevin Lane Keller.
|
| 250 |
|
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|a Thirteenth edition
|
| 260 |
|
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|a New Jersey :
|b Pearson Education,
|c ©2009.
|
| 300 |
|
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|a xxix, 662 páginas ;
|c 29 cm.
|
| 500 |
|
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|a Incluye referencias bibliográficas, glosario e índice
|
| 505 |
0 |
|
|a Understanding marketing management -- Capturing Marketing Insights -- Connecting with customers -- Building strong brands -- Shaping the merket offerings -- Delivering value -- Comminicating value -- Creating successfuk long-term growth.
|
| 650 |
1 |
7 |
|a Marketing management
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Planificación estrátegica
|2 Armarc
|
| 650 |
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7 |
|a Promoción de ventas
|2 Armarc
|
| 650 |
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7 |
|a Mercadeo directo
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| 700 |
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|a Keller, Kevin Lane
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