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Marketing management /

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane
Format:	Book
Language:	English
Published:	New Jersey : Pearson Education, ©2009.
Edition:	Thirteenth edition
Subjects:	Marketing management Mercadeo Planificación estrátegica Promoción de ventas Mercadeo directo
Notas Contenido:	Understanding marketing management Capturing Marketing Insights Connecting with customers Building strong brands Shaping the merket offerings Delivering value Comminicating value Creating successfuk long-term growth.

Table of Contents:

Understanding marketing management
Capturing Marketing Insights
Connecting with customers
Building strong brands
Shaping the merket offerings
Delivering value
Comminicating value
Creating successfuk long-term growth.