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|b un modelo novedoso que incentiva la creatividad empresarial /
|c Franc Ponti y Xavier Ferrás.
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|a Bogotá :
|b Grupo editorial Norma,
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|a Análisis competencial de la persona creativa -- Siete estrategias de creatividad -- Cómo funciona un equipo creativo? -- La innovación, proceso estratégico -- La organización innovadora -- La gestión de la innovación en la empresa -- Innovación tecnológica ¿La clave del futuro?
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