Marketing estratégico /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
Pearson
2008.
Prentice Hall, |
| Edition: | 4a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 0 | |a spa |h eng | |
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| 100 | 1 | |a Best, Roger J. | |
| 245 | 1 | 0 | |a Marketing estratégico / |c Roger J. Best ; traducción Dionisio Cámara Ibáñez. |
| 250 | |a 4a. edición | ||
| 260 | |a Madrid : |b Pearson |b Prentice Hall, |c 2008. | ||
| 300 | |a xxvii, 509 páginas : |b ilustraciones | ||
| 500 | |a Incluye referencias bibliográficas e índice | ||
| 534 | |t Market-based management | ||
| 505 | 0 | |a Orientación al mercado y a los resultados 3 -- Análisis de mercado 63 -- Estrategias de marketing mix 205 -- Marketing estratégico 337 -- La planificación de marketing y de resultados 413 | |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Cámara Ibáñez, Dionisio |e traductor | |
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