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|a Comunicación integrada de marketing /
|c Antonia María Estrella Ramón, Cristina Segovia López.
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|a Madrid :
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|c ©2016.
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|a 231 páginas :
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|a Libros profesionales de empresa
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|a El mix de comunicación integrada de marketing -- El proceso de planificación de la comunicación integrada de marketing -- Marketing promocional -- Marketing de bases de datos y Marketing directo -- Comunicación online -- Marketing en redes sociales -- Face de control del plan de comunicación utilizando la análitica web
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