Fundamentos esenciales de mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Centro Regional de Ayuda Técnica,
1975.
Herrero Hermanos, |
| Edition: | Segunda edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b S587f |2 22 |
| 100 | 1 | |a Still, Richard Ralph | |
| 245 | 1 | 0 | |a Fundamentos esenciales de mercadotecnia / |c Richard R. Still, Edward W. Cundiff ; traducción de Sergio Martínez Cano. |
| 250 | |a Segunda edición | ||
| 260 | |a México : |b Centro Regional de Ayuda Técnica, |b Herrero Hermanos, |c 1975. | ||
| 300 | |a xi, 244 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice temático | ||
| 505 | 0 | |a Introducción -- Las instituciones de la comercialización -- La práctica de la comercialización | |
| 534 | |p Título original |t Essentials of marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Servicio al cliente |2 Armarc |
| 650 | 2 | 7 | |a Administración de ventas |2 Armarc |
| 700 | 1 | |a Cundiff, Edward W. | |
| 700 | 1 | |a Martínez Cano, Sergio, |e traductor | |
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