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Fundamentos de marketing /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary M., Martínez Gay, Mónica Gabriela (traductor), Garza-Castillón Cantú, Roberto (Reviewer)
Format: Book
Language: Spanish
English
Published: México : Pearson c2008.
Prentice Hall,
Edition: 8a. edición
Subjects:
Mercadeo
Mercadeo > Administración
Análisis de mercadeo
Notas Contenido:
  • Definición de marketing y del proceso de marketing
  • Comprensión de mercado y de los consumidores
  • Diseño de una estrategia de marketing impulsada por el consumidor y mezcla de marketing
  • Extensión del marketing

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