Fundamentos de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Pearson
c2008.
Prentice Hall, |
| Edition: | 8a. edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 0 | |a spa |h eng | |
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Fundamentos de marketing / |c Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza-Castillón Cantú [y otros]. |
| 250 | |a 8a. edición | ||
| 260 | |a México : |b Pearson |b Prentice Hall, |c c2008. | ||
| 300 | |a xxxii, 522, [83] páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye referencias bibbliográficas e ìndice | ||
| 505 | 2 | |a Definición de marketing y del proceso de marketing -- Comprensión de mercado y de los consumidores -- Diseño de una estrategia de marketing impulsada por el consumidor y mezcla de marketing -- Extensión del marketing | |
| 534 | |t Marketing : an introduction | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Armstrong, Gary M. | |
| 700 | 1 | |a Martínez Gay, Mónica Gabriela |e traductor | |
| 700 | 1 | |a Garza-Castillón Cantú, Roberto |e rev. | |
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| 952 | |0 0 |1 0 |4 11 |6 658_800000000000000_K874F1 |7 0 |8 GENER |9 3552 |a 08302 |b 08302 |d 2015-07-10 |i 113444 |l 0 |o 658.8 K874f1 |p 089082017034 |r 2025-12-27 05:24:58 |t Ej. 2 |w 2025-12-27 |y BOOK |z Cra. 43 No. 42 - 40, Piso 4, Barranquilla | ||
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| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_K874F1 |7 0 |8 GENER |9 3560 |a 41525 |b 41525 |d 2012-08-14 |i 141888 |l 0 |o 658.8 K874f1 |p 419525000894 |r 2025-12-27 05:24:58 |t Ej. 1 |w 2025-12-27 |y BOOK |z Carrera 10 No. 11-22, Garzón (Huila) | ||
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