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|a Hernández Dauder, Ma. Ángeles
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|a Marketing digital :
|b mobile marketing, SEO y analítica web /
|c María Ángeles Hernández Dauder, José María Estrade Nieto, David Jordán Soro.
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|a Edición 2017
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|a Madrid :
|b Ediciones Anaya Multimedia,
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|a 383 páginas :
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|a Social Business
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|a Incluye datos biográficos de los autores e índice alfabético
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|a Conceptos básicos de marketing digital -- ¿Web móvil o aplicación móvil? -- Optimización de sitios web -- Planificar una estrategia SEO competitiva -- Mobile social media -- Marketing en YouTube -- Mobile UX: experiencia de usuario móvil -- Tácticas de marketing para aplicaciones móviles -- Medición de campañas -- Herramientas de medición.
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