|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000092963 |
| 003 |
CO-BoSNA |
| 005 |
20260109092228.0 |
| 008 |
171015s2017^^^^mx^a^^^gr^^^^^001^0^spa^d |
| 020 |
|
|
|a 9786071513922
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 082 |
0 |
4 |
|a 658.8
|b F529m
|2 23
|
| 100 |
1 |
|
|a Fischer de la Vega, Laura Estela
|
| 245 |
1 |
0 |
|a Mercadotecnia /
|c Laura Estela Fischer de la Vega, Jorge Espejo Callado.
|
| 250 |
|
|
|a Quinta edición
|
| 260 |
|
|
|a México :
|b McGraw Hill,
|c ©2017.
|
| 300 |
|
|
|a vii, 340 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 505 |
0 |
|
|a Aspectos generales de la mercadotecnia -- Administración de la mercadotecnia - 3. Entorno de la mercadotecnia -- Mercado y segmentación de mercados -- Comportamiento del consumidor -- Investigación de mercados -- Estrategia de producto -- Estrategia de precios -- Estrategía de distribución -- Estrategia de promoción de ventas -- Estrategia de publicidad -- Estrategia de fuerza de ventas -- Marketing digital -- La mercadotecnia para micro, pequeñas y medianas empresas (MIPyMEs) -- Mercadotecnia internacional -- Mercadotecnia especializada
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
2 |
7 |
|a Promoción de ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo en Internet
|2 Armarc
|
| 700 |
1 |
|
|a Espejo Callado, Jorge Ángel
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420332
|a 05011
|b 05011
|d 2019-03-22
|i 84660
|l 0
|o 658.8 F529m
|p 059501000969
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Trans. 16 No. 33-102, Caucasia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420333
|a 05011
|b 05011
|d 2019-03-22
|i 84660
|l 0
|o 658.8 F529m
|p 059501000970
|r 2026-01-09 09:22:28
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Trans. 16 No. 33-102, Caucasia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420334
|a 05504
|b 05504
|d 2017-10-15
|i 54839
|l 0
|o 658.8 F529m
|p 059504003964
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Km. 1 Salida a Turbo, Apartadó
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420335
|a 05505
|b 05505
|d 2019-12-27
|i 101114
|l 0
|o 658.8 F529m
|p 059549105040
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Calle 11 No. 12-42, Santa Fe de Antioquia
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420336
|a 05505
|b 05505
|d 2019-12-27
|i 101114
|l 0
|o 658.8 F529m
|p 059549105041
|r 2026-01-09 09:22:28
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Calle 11 No. 12-42, Santa Fe de Antioquia
|
| 952 |
|
|
|0 0
|1 0
|4 3
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420337
|a 11404
|b 11404
|d 2017-10-31
|i 56093
|l 0
|o 658.8 F529m
|p 119404002756
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420338
|a 11404
|b 11404
|d 2017-10-31
|i 56093
|l 0
|o 658.8 F529m
|p 119404002757
|r 2026-01-09 09:22:28
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 11
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420339
|a 11404
|b 11404
|d 2017-10-31
|i 56093
|l 0
|o 658.8 F529m
|p 119404002835
|r 2026-01-09 09:22:28
|t Ej. 3
|w 2026-01-09
|y BOOK
|z Av. Caracas No. 13-65, Bogotá
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420340
|a 41525
|b 41525
|d 2019-02-26
|i 80635
|l 0
|o 658.8 F529m
|p 419525004018
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Cra. 10 No. 11-22, Garzón
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420341
|a 41525
|b 41525
|d 2019-02-26
|i 80635
|l 0
|o 658.8 F529m
|p 419525004019
|r 2026-01-09 09:22:28
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Cra. 10 No. 11-22, Garzón
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420342
|a 41525
|b 41525
|d 2019-02-26
|i 80635
|l 0
|o 658.8 F529m
|p 419525004020
|r 2026-01-09 09:22:28
|t Ej. 3
|w 2026-01-09
|y BOOK
|z Cra. 10 No. 11-22, Garzón
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420343
|a 73123
|b 73123
|d 2019-05-13
|i 92891
|l 0
|o 658.8 F529m
|p 731230005382
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Km. 5 Vía Espinal-Ibagué
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420344
|a 73123
|b 73123
|d 2019-05-13
|i 92891
|l 0
|o 658.8 F529m
|p 731230005383
|r 2026-01-09 09:22:28
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Km. 5 Vía Espinal-Ibagué
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420345
|a 73123
|b 73123
|d 2019-05-13
|i 92891
|l 0
|o 658.8 F529m
|p 731230005384
|r 2026-01-09 09:22:28
|t Ej. 3
|w 2026-01-09
|y BOOK
|z Km. 5 Vía Espinal-Ibagué
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420346
|a 81531
|b 81531
|d 2020-07-27
|i 114576
|l 0
|o 658.8 F529m
|p 819531000185
|r 2026-01-09 09:22:28
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Km. 1 Vda. Campo Alegre Granja El Alcaraván, Arauquita
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F529M
|7 0
|8 GENER
|9 420347
|a 81531
|b 81531
|d 2020-07-27
|i 114576
|l 0
|o 658.8 F529m
|p 819531000186
|r 2026-01-09 09:22:28
|t Ej. 2
|w 2026-01-09
|y BOOK
|z Km. 1 Vda. Campo Alegre Granja El Alcaraván, Arauquita
|
| 999 |
|
|
|c 88898
|d 88898
|
| 942 |
|
|
|6 658_800000000000000__F529M
|
