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|a Gómez Montes, Andrés Julián
|e autor
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|a Estrategias de internet :
|b haga crecer su empresa y venda más /
|c Andrés Julián Gómez Montes ; prólogo por Marcos Pueyrredón.
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| 250 |
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|a Segunda edición
|
| 264 |
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1 |
|a Bogotá :
|b Ediciones Ecoe,
|c [2917].
|
| 264 |
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|c ©2017
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| 300 |
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|a 249 páginas
|a 24 cm.
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|a texto
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|a sin mediación
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|a volumen
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|a Ciencias empresariales. Management
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| 504 |
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|a Incluye referencias bibliográficas, índice y glosario
|
| 505 |
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|a Internet para todo el mundo y todas las empresas -- Historia de la presencia corporativa en internet -- Qué es y qué no es internet -- Entender y malentender internet -- Internet hoy - Internet estratégico -- Definir la estrategia física y de internet -- Definir y crear contenido de alta calidad -- Los medios sociales en la estrategia de internet -- Armar la estrategia de internet y ejecutarla
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|a Mercadeo directo
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|a Pueyrredón, Marcos
|e autor de prólogo
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