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|a Fundamentos de mercadeo /
|c editora Sara Catalilna Forero Molina ; Carmen Leonor Cruz Zubieta [ y otros 12]Cllejo, Katherineautor.
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|a Primera edición
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|a Bogotá :
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|a Origen y evolución del marketing -- Fundamentos epistemológicos del mercadeo -- Análisis del entorno del marketing -- Sistemas de información de mercadeo -- Investigación de Mercados -- Problemas de consumo y comportamiento del consumidor -- Producto -- Canales de distribución y logística -- Precio -- Comunicación -- Marketing, Globalización y Multiculturalidad -- Marketing Internacional -- Marketing Digital
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