Brand off on : el branding del futuro /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Paidós Empresa
2015.
Planeta, |
| Edition: | Tercera edición |
| Subjects: | |
| Notas Contenido: |
|
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| 100 | 1 | |a Stalman, Andy | |
| 245 | 1 | 0 | |a Brand off on : |b el branding del futuro / |c Andy Stalman. |
| 250 | |a Tercera edición | ||
| 260 | |a Bogotá : |b Paidós Empresa |b Planeta, |c 2015. | ||
| 300 | |a 235 páginas ; |c 23 cm. | ||
| 505 | 0 | |a Las marcas en la era digital -- El branding de siempre, como nunca brandketing -- El producto se olvida, la experiencia no -- La necesidad de formar una "generación creativa" -- Big data y pequeños detalles -- Apple y PYMES -- Ser original | |
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| 650 | 2 | 7 | |a Productos nuevos |2 Armarc |
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