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|a Hermida Mondelo, Alexandre
|d 1977-
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|a Políticas de marketing internacional :
|b estrategias de producto, precio, comunicación y distribución /
|c Alexandre Herminda Mondelo, Inmaculada Iglesias Fernández.
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|a Primera edición
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|a Bogotá :
|b Limusa,
|c 2017.
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| 300 |
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|a 311 páginas ;
|c 24 cm.
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|a Incluye referencias bibliográficas
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|a Internacionalización de la empresa -- Política de producto en el marketing internacional -- Política de precio en el marketing internacional -- Política de comunicación en el marketing internacional -- Política de distribución en el marketing internacional -- Herramientas informáticas para el cálculo de valores y tendencias
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|a Canales de comercialización
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|a Iglesias Fernández, Inmaculada
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