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|a Camacho Gómez, Manuela
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|a Mercadotecnia en perspectiva :
|b reflexiones y casos /
|c Manuela Camacho Gómez, Juan Andrade Torres.
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| 250 |
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|a Primera edición
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| 260 |
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|a México :
|b Editorial Trillas,
|c ©2015.
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| 300 |
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|a 168 páginas :
|b diagramas ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índices
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|a Planeación estratégica del marketing -- Sistemas de inteligencia comercial -- Marketing de servicios -- Mercadotecnia social -- Marketing internacional
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|a Mercadeo
|x Planificación
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