Preparar un plan de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Barcelona :
Profit Editorial,
2016.
|
| Series: | Marketing
|
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Westwood, John | |
| 245 | 1 | 0 | |a Preparar un plan de marketing / |c John Westwood ; traducción y adaptación Carlos Ganzinelli. |
| 260 | |a Barcelona : |b Profit Editorial, |c 2016. | ||
| 300 | |a 171 páginas : |b ilustraciones ; |c 23 cm. | ||
| 490 | 0 | |a Marketing | |
| 505 | 0 | |a ¿Qué es vender? -- Análisis de la situación -- Objetivos -- Estrategias y planes de acción -- El plan de distribución -- El plan de publicidad y promoción -- Costes y presupuestos -- Preparar el plan -- Presentación del plan, seguimiento y revisión -- Miniplanes y planes rápidos. | |
| 534 | |p Título original: |t How to write a marketing plan | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 700 | 1 | |a Ganzinelli, Carlos |e traductor | |
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