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|a Dotras, Alberto
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|a Social media :
|b herramientas y estrategias empresariales /
|c Alberto Dotras.
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|a Primera edición
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|a Bogotá :
|b Ediciones de la U,
|c ©2018.
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| 300 |
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|a 370 páginas :
|b ilustraciones ;
|c 24 cm.
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| 500 |
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|a Incluye índice alfabético
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| 505 |
2 |
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|a Los pilares. social media management -- La web social -- Principales plataformas sociales (El blog, Facebook, Twitter, Google+, Linkedln, Youtube, Instagram, Pinterest) -- Tipología de las redes sociales -- La empresa en la red -- Community management -- Marketing online -- La estrategia para cada red social -- Crea tu estrategia de social media -- Marketing de contenidos -- Marketing en buscadores. Posicionamiento -- Social CRM -- Publicidad Online -- Marketing analytics
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|a Mercadeo en Internet
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|a Publicidad por Internet
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|a Medios de comunicación de masas
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|a Comunicación
|x Aspectos sociales
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|a Canales de comercialización
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|a Redes sociales
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