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|a Kleppner, Otto
|e autor
|
| 245 |
1 |
0 |
|a Manual de publicidad :
|b Otto Kleppner's /
|c Otto Kleppner, Thomas Russell, Glenn Verrill.
|
| 250 |
|
|
|a Novena edición
|
| 264 |
|
1 |
|a México :
|b Prentice-Hall Hispanoamericana,
|c 1988.
|
| 300 |
|
|
|a 3 volúmenes :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
|
| 338 |
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|a Publicidad
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| 650 |
2 |
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|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Ventas
|2 Armarc
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| 650 |
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7 |
|a Campañas publicitarias
|2 Armarc
|
| 650 |
2 |
7 |
|a Marcas de fábrica
|2 Armarc
|
| 700 |
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|
|a Russell, Thomas
|e autor
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| 700 |
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|
|a Verrill, Glenn
|e autor
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