Fundamentos de la publicidad /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid : Bogotá :
ESIC editorial,
©2017. 2018.
Alfaomega, |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Gómez Nieto, Begoña | |
| 245 | 1 | 0 | |a Fundamentos de la publicidad / |c Begoña Gómez Nieto. |
| 260 | |a Madrid : |b ESIC editorial, |c ©2017. |a Bogotá : |b Alfaomega, |c 2018. | ||
| 300 | |a 255 páginas : |b fotografías en blanco y negro ; |c 23 cm. | ||
| 504 | |a Bibliografía: p. 249-255 | ||
| 505 | 0 | |a Sobre el estudio teórico de la publicidad -- El sistema publicitario -- Nuevos formatos publicitarios y acciones comunicativas al servicio de las organizaciones -- Hacia dónde va la publicidad | |
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| 650 | 2 | 7 | |a Publicidad |2 Armarc |
| 650 | 2 | 7 | |a Agencias publicitarias |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
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