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|a Cisneros Enríquez, Andrés
|e autor
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| 245 |
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|a Neuromarketing y neuroeconomía :
|b código emocional del consumidor /
|c Andrés Cisneros Enríquez.
|
| 250 |
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|a Tercera edición
|
| 264 |
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1 |
|a Bogotá :
|b Ecoe Ediciones,
|c 2017.
|
| 300 |
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|a ix, 138 páginas :
|b ilustraciones, diagramas, fotografías ;
|c 24 cm.
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| 336 |
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|a texto
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|a sin mediación
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|a volumen
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|a Ciencias empresariales. Mercadeo y Ventas
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|a Incluye referencias bibliográficas
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|a Las decisiones de consumo nunca fueron totalmente racionales -- La evidencia que hemos ignorado -- Elementos de la economía emocional -- El circuito económico emocional -- La empresa emocional -- El neuromarketing o marketing emocional -- El código emocional -- Aplicando el código emocional -- Un nuevo marketing mix incorporando los aspectos emocionales -- Comunicando el código emocional -- Una estrategia emocional -- Neuromarketing aplicado en algunos sectores
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|a Comportamiento del consumidor
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|a Análisis de mercadeo
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|a Preferencias de los consumidores
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|a Neurociencia cognitiva
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