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|a Serra, Juan Carlos
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|a Marketing farmacéutico /
|c Juan Carlos Serra.
|
| 246 |
1 |
4 |
|a Todo lo que debe saber sobre Marketing farmacéutico
|
| 260 |
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|a Barcelona :
|b Profit Editorial,
|c ©2010.
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| 300 |
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|a 750 pàginas ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
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|a Características del mercado farmacéutico -- Marketing estratégico -- Marketing operativo -- Comunicación y promoción -- La visita -- Principales actores -- El plan de marketing -- La responsabilidad social corporativa.
|
| 650 |
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|a Industria farmacéutica
|2 Armarc
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| 650 |
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|a Medicamentos comercio
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|a Farmacéuticos
|x Comercio
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