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|a Aguilar, Anuor
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|a Shopper marketing :
|b la era del shopper ha iniciado /
|c Anour Aguilar.
|
| 250 |
|
|
|a Primera edición
|
| 260 |
|
|
|a Bogotá :
|b Alfaomega,
|c ©2016.
|
| 300 |
|
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|a 226 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 500 |
|
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|a Incluye índice temático
|
| 505 |
0 |
|
|a Shopper marketing: de la energía potencial a la energía cinética -- ¿Que es un shopper? -- Identificando al shopper: las acciones de compra -- Shopper y consumidor: complementarios o sustitutos -- Convenciendo al shopper -- El plan comercial integrado -- Entendiendo al shopper -- Distintos shopper, la misma persona -- Agrupando para comprender y actuar -- El shopper insight --El shopper insight es el alma de la estrategia -- Estudiando al shopper -- De prosector a comprador -- Storytelling y el shopper -- La importancia del canal de venta -- Del ROI al ROO: una relación ganadora -- El path to purchase -- La importancia del punto de interacción -- El árbol de decisiones del shopper --El call to action -- Del big data al smart data -- La etiqueta: el ultimo vendedor -- Innovación shopper: las tendencias.
|
| 650 |
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|2 Armarc
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|a Comportamiento de los estudiantes
|2 Armarc
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| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Técnicas de ventas
|2 Armarc
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