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|b Una perspectiva estratégica. /
|c James M. Hulbert ; traducción Roberto A. Haas.
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|a México :
|b McGraw-Hill,
|c 1989.
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|a Mercadotecnia -- La labor de la Mercadotecnia -- Mercadotecnia y estrategia corporativa -- Formulación de estrategias para las unidades -- Estrategia de las ventas en el campo
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|t Marketing: A strategic perspective
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