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|a Rovira Ruiz, Javier
|e autor
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|a Persona no consumidor :
|b antropología, neurociencia y hormonas para el marketing /
|c Javier Rovira Ruiz.
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|a Bogotá :
|b Alfaomega,
|c ©2017.
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| 300 |
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|a 317 páginas. :
|b ilustraciones, fotografías ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas
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|a Homo. Para cambiar el mundo primero hay que conocerlo y entenderlo -- Homo sapiens ¿Qué nos hace humanos? -- Homo unicus ¿Qué nos hace diferentes? -- Homo sapiens ciberniensis. ¿Tanto hemos cambiado? -- Homo tribalis -- Persona no consumidor
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| 650 |
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|a Comportamiento del consumidor
|2 Armarc
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|a Preferencias de los consumidores
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| 650 |
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7 |
|a Análisis de mercadeo
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