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|a Schnarch Kirberg, Alejandro
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|a Marketing de fidelización :
|b cómo lograr clientes satisfechos, leales y rentables. /
|c Alejandro Schnarch Kirberg.
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| 250 |
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|a Segunda edición
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| 260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2017.
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| 300 |
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|a 158 páginas :
|b ilustraciones ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
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|a El marketing: algunas conceptualizaciones -- Del marketing transaccional a marketing reactivo -- El servicio al cliente -- En busca de la lealtad -- Fidelización de clientes -- La organización orientada al cliente
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