Introducción general al Marketing.
TABLA DE CONTENIDO: Conceptos de Marketing. 2 Determinantes del Marketing. 3 El producto. 4 Distribución y puntos de venta. 5 El precio. 6 La promoción. 7 Publicidad y relaciones púbicas. 8 Organización del equipo comercial y técnicas de ventas. 9 Estudios de mercado. 10 El plan de Marketing. 11 las...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Barcelona :
Playor,
1993.
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| Subjects: |
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