Mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice-Hall Hispanoamericana,
1981.
|
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Mercadotecnia / |c Philip Kotler; traducción de Fabio Villegas Orregó. |
| 260 | |a México : |b Prentice-Hall Hispanoamericana, |c 1981. | ||
| 300 | |a 766 páginas : |b il ; |c 23 cm. | ||
| 534 | |t Principles of marketing |z 0135770076 | ||
| 500 | |a Incluye glosario, p. 747-756 | ||
| 500 | |a Incluye índice temático, p. 757-766 | ||
| 505 | 0 | |a Papel del Mercadeo en la economía, en la compañía -- Análisis del mercado objetivo -- Estrategia de la mezcla de mercadeo -- Papel del mercadeo en la sociedad. | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Segmentación del mercado |2 Armarc |
| 650 | 1 | 7 | |a Control de precios |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Ventas |2 Armarc |
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 700 | 1 | |a Villegas Orrego, Fabio, |e traductor | |
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