La dirección en marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Barcelona :
Francisco Casanovas,
1976.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 043 | |a e-sp--- | ||
| 100 | 1 | |a LAZO, Héctor | |
| 245 | 1 | 3 | |a La dirección en marketing / |c Héctor Lazo, Arnold Corbin ; traducida por Jaime Vicens Carrió. |
| 260 | |a Barcelona : |b Francisco Casanovas, |c 1976. | ||
| 300 | |a 3 volúmenes : |b ilustraciones, diagramas ; |c 21 cm. | ||
| 500 | |a Incluye apéndice | ||
| 504 | |a Incluye bibliografías | ||
| 505 | 0 | |a v. 1. Fases preliminares. -- v. 2. La dirección en las funciones específicas de marketing. -- v. 3. Elementos de administración gerencial | |
| 534 | |t Management in marketing | ||
| 650 | 1 | 7 | |a MERCADEO |v CASOS |2 LEMB |
| 650 | 7 | |a VENTAS |2 LEMB | |
| 650 | 7 | |a ORGANIZACION |2 LEMB | |
| 700 | 1 | |a CORBIN, Arnold | |
| 700 | 1 | |a VICENS CARRIÓ, Jaime, |e traductor | |
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