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La dirección en marketing /

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Bibliographic Details
Main Author:	LAZO, Héctor
Other Authors:	CORBIN, Arnold, VICENS CARRIÓ, Jaime (traductor)
Format:	Book
Language:	Spanish English
Published:	Barcelona : Francisco Casanovas, 1976.
Subjects:	MERCADEO > CASOS VENTAS ORGANIZACION
Notas Contenido:	v. 1. Fases preliminares. v. 2. La dirección en las funciones específicas de marketing. v. 3. Elementos de administración gerencial

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