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|a Cruz Herradón, Ana
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|a Políticas de marketing /
|c Ana Cruz Herradón.
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|a Primera edición
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|a Bogotá :
|b Ediciones de la U,
|c 2017.
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|a 212 páginas :
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|a Marketing
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|a Incluye índices tematico, alfabético.
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|a Planificación de marketing -- Política de producto -- Política de precios -- Política de distribución -- Política de comunicación -- Seguimiento y control del plan de marketing.
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|a Mercadeo
|2 Armarc
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|a Estrategías de marketing
|2 Armarc
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|a Plan de mercadeo
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