Gestión de eventos de marketing y comunicación /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Ediciones de la U,
©2017.
Ra-ma, |
| Edition: | Primera edición |
| Series: |
Marketing
|
| Subjects: | |
| Notas Contenido: |
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| 020 | |a 9789587626872 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 082 | 0 | 4 | |a 658.8 |b G215g |2 23 |
| 100 | 1 | |a García Rico, Daniel | |
| 245 | 1 | 0 | |a Gestión de eventos de marketing y comunicación / |c Daniel G., Rico ; coordinación Adriana Gutiérrez M. |
| 250 | |a Primera edición | ||
| 260 | |a Bogotá : |b Ediciones de la U, |b Ra-ma, |c ©2017. | ||
| 300 | |a 153 páginas : |b ilustraciones ; |c 24 cm. | ||
| 490 | 0 | |a Marketing | |
| 500 | |a Incluye glosario | ||
| 504 | |a Incluye referencias bibliográficas e índices | ||
| 505 | 2 | |a Planificación de eventos de marketing y comunicación -- Gestión y contratación de espacios, medios y personas para eventos -- Control y seguimiento de eventos de marketing y comunicación -- Protocolo en eventos de marketing y comunicación -- Protocolo y comunicación personal y corporativa -- Ceremonial de actos y eventos de marketing y comunicación. | |
| 650 | 1 | 7 | |a Gestión de negocios |2 Armarc |
| 650 | 2 | 7 | |a Planificación empresarial |2 Armarc |
| 650 | 2 | 7 | |a Imágen corporativa |2 Armarc |
| 650 | 2 | 7 | |a Promoción de eventos especiales |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 700 | 1 | |a Gutiérrez M., Adriana |e coordinadora | |
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