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|a Véndele a la mente, no a la gente :
|b neuroventas: una ciencia nueva para vender más hablando menos /
|c Jürgen Klaric.
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|a 2a. edición
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|a Bogotá, :
|b Editorial Planeta Colombiana,
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|a 233 páginas :
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|a Las neuroventas frente a las ventas tradicionales -- Neurociencias para las ventas -- El proceso de decisión -- El valor simbólico -- Veinte neurotips para vender mejor -- Estructura de un discurso de neuroventas -- Neuro ventas de forma especializada -- La mente del vendedor -- Contratación y motivación de los equipos de ventas -- Tarea para la casa
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