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|b M386a
|2 23
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| 100 |
1 |
|
|a Martínez Cruz, Humberto
|e autor
|
| 245 |
1 |
3 |
|a El arte de seducir :
|b merchandising /
|c Humberto Martínez Cruz.
|
| 250 |
|
|
|a Primera edición
|
| 264 |
|
1 |
|a Bogotá :
|b Ecoe Ediciones,
|c 2018.
|
| 300 |
|
|
|a xix, 120 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 490 |
0 |
|
|a Ciencias empresariales. Mercadeo y ventas
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a El merchandising -- El merchandising y el ciclo de vida del producto -- Implantación del marchadising -- Organización física dentro del punto de venta -- Temperatura en el merchandising -- Exhibición -- Definiciones básicas -- Formas de exhibición en el punto normal y en el punto promocional -- Vendedores informales -- Exhibición especializada -- Category management -- Exhibición en servicios -- Merchandising olfativo y auditivo -- La tienda del futuro.
|
| 650 |
1 |
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|a Exhibición de mercancias
|2 Armarc
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| 650 |
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7 |
|a Promoción de ventas
|2 Armarc
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| 650 |
2 |
7 |
|a Escaparates
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