|
|
|
|
| LEADER |
00000nam a2200000 a 4500 |
| 001 |
000101161 |
| 003 |
CO-BoSNA |
| 005 |
20260109094223.0 |
| 008 |
190430s2013^^^^sp^o^^^gr^^^^^001^0^spa^d |
| 020 |
|
|
|a 9788436822946
|
| 040 |
|
|
|a CO-BoSNA
|b spa
|
| 082 |
0 |
4 |
|a 658.8
|b F981f
|2 23
|
| 245 |
0 |
0 |
|a Fundamentos de marketing /
|c Miguel Santesmases Mestre [y otros].
|
| 260 |
|
|
|a Madrid :
|b Ediciones pirámide,
|c 2013.
|
| 300 |
|
|
|a 446 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Fundamentos del marketing -- Principios de dirección de marketing -- El marketing-mix -- Principios del marketing relacional -- Técnicas emergentes en marketing
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Telemercadeo
|2 Armarc
|
| 700 |
1 |
|
|a Santesmases Mestre, Miguel
|e autor
|
| 700 |
1 |
|
|a Merino Sanz, María Jesús
|e autor
|
| 700 |
1 |
|
|a Sánchez Herrera, Joaquín
|e autor
|
| 700 |
1 |
|
|a Pintado Blanco, Teresa
|e autor
|
| 952 |
|
|
|0 0
|1 0
|4 5
|6 658_800000000000000_F981F
|7 0
|8 GENER
|9 445674
|a 47529
|b 47529
|d 2019-04-30
|i 91229
|l 0
|o 658.8 F981f
|p 479529001817
|r 2026-01-09 09:42:23
|t Ej. 1
|w 2026-01-09
|y BOOK
|z Av. Ferrocarril No. 27-97, Santa Marta
|
| 999 |
|
|
|c 97091
|d 97091
|
| 942 |
|
|
|6 658_800000000000000__F981F
|
