Marketing 3.0 /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Ediciones de la U,
©2017.
|
| Edition: | Tercera edición |
| Series: |
Colección Acción Empresarial
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b K874m |2 23 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing 3.0 / |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 | 3 | 5 | |a Cómo atraer a los clientes con un marketing basado en valores |
| 250 | |a Tercera edición | ||
| 260 | |a Bogotá : |b Ediciones de la U, |c ©2017. | ||
| 300 | |a 221 páginas ; |c 22 cm. | ||
| 490 | 0 | |a Colección Acción Empresarial | |
| 505 | 0 | |a Tendencias -- Bienvenido al marketing 3.0 -- Futuro modelo para el marketing 3.0 -- Estrategia -- Transmitir la misión a los consumidores -- Transmitir los valores a los empleados -- Transmitir los valores al canal de distribución -- Transmitir la visión a los accionistas -- Aplicación -- Provocar una transformación sociocultural -- Fomentar la creación de empresas en los mercados emergentes -- La lucha por la sostenibilidad medioambiental -- Unificando conceptos. | |
| 534 | |p Título original: |t Marketing 3.0 | ||
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| 650 | 2 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 2 | 7 | |a Canales de comercialización |2 Armarc |
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