APA (7th ed.) Citation

Peter, P. J., & Olson, J. C. (2010). Consumer behavior and marketing strategy (Ninth edition.). New York.

Chicago Style (17th ed.) Citation

Peter, Paul J., and Jerry C. Olson. Consumer Behavior and Marketing Strategy. Ninth edition. Boston: New York, 2010.

MLA (9th ed.) Citation

Peter, Paul J., and Jerry C. Olson. Consumer Behavior and Marketing Strategy. Ninth edition. New York, 2010.